If you’re active on Instagram or TikTok, you’ve probably seen tools like Linktree, Beacons, or even custom “link in bio” pages. For musicians trying to grow their audience online, these tools can be a helpful bridge, but they’re not all created equal.

Why You Might Want One

Most social platforms only allow one link in your bio. Link-in-bio tools let you direct fans to multiple destinations: your latest release, concert tickets, teaching info, or your full website.

If you’re juggling gigs, content, and teaching, a smart landing page can tie it all together.

Free Tools vs Custom Pages

Linktree and similar tools are easy to set up, but you’re sending your audience to someone else’s platform. A better solution is often a page on your own website (like/links) with your own branding, fast load times, and no ads.

Bonus: you own the analytics, and it helps with SEO.

Best Practices

• Keep it short, 4–6 links max.
• Put your most important link first (e.g. “Upcoming Recital Tickets”).
• Use clear, human labels: not “Click Here” but “Watch My Latest Performance.”
• Update it monthly, especially around events or releases.

Should You Skip It Altogether?

If your main website is simple, fast, and mobile-friendly, you may not need a separate link page. Just use your homepage as your main bio link. The goal is clarity, not more clicks.

Final Verdict

A link-in-bio page is a small detail that can make a big impact, especially for musicians active on social media. Whether you use a tool or build your own, keep it clean, purposeful, and focused on what you want fans to do next.